Wednesday, June 29, 2011

Transforming a Mess

The third installment of the Transformers franchise, Dark Side of the Moon, is set in Chicago and features the destruction of the luxury boutique hotel, Hotel 71. Okay, so the damage – which extends to a five-block radius of the hotel - is computer-generated, but the “set” still had to be decorated with real debris. Far from turning away guests in all this mess, the hotel capitalized on being at the centre of such cinematic carnage by advertising its starring role. Transformer fans eagerly checked in and watched the filming from a privileged point of view.

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