Do you remember when Westin launched it's "Heavenly Bed"? It wasn't long before other hotels - and even other Starwood brands - came out with their own consistent, brand-standard beds in all of their properties. In the business we have jokingly referred to this era in hotel marketing as the "Bed Wars".
Well, Sheraton is leading the charge in - of all things - banquet chairs. Their appeal rests with two key features:
1. A shelf underneath the seat where books or perhaps a lap-top - or definitely an iPad or Playbook - could be stored.
2. A hook on the back of each chair - for a purse or knapsack.
I can certainly see the usefulness for both, particularly in a tight theatre-seating set-up. What do you think? Will banquet chairs be the new beds?
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