The Travel Section of this weekend's Globe and Mail featured an article ("Forget the pillow menu, what's the gym like?") about how guests' workout preferences drive their hotel choices. The percentage of discerning and - no doubt fit - travellers (8% as estimated by the Preston Robert Tisch Center for Hosptality, Tourism and Sports Management at New York University) is "a substantial potential market share".
There can be a real difference between older hotels, where fitness centres were obviously accommodated as an afterthought, and new-builds which take their gyms seriously, as both an amenity and a revenue stream. In some cases hotels opt out of the fitness (and spa) biz altogether, oursourcing to experts and established brands.
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