Last week, staying up way too late to watch the season finale of Mad Men I caught the tail end of AMC’s show The Pitch. In the tense final minutes of the show, two advertising agencies were in hot competition to win the Autograph account.
The Autograph Collection of hotels is a new and unique Marriott brand – truly an “evolving ensemble” of one-of-a-kind properties – some historic and/or iconic – others new and edgy. The collection includes city hotels of all sizes and capacities, as well as large convention resorts, and exclusive retreats. Each hotel is, as one of the agencies pitches: “as unique as an autograph”.
Their creative was strikingly beautiful – but the other agency ended up winning the business with their bold, totally-outside-the-box approach – so unlike any hotel advertising I've ever seen – and soooo unlike anything Marriott has ever done.
I've travelled, lived, and worked across Europe, the Middle East, Asia and Australia. Today I happily call Toronto, Canada home. When I was a little girl I dreamed of being a hotel inspector (true story!) and in my current role with ConferenceDirect I get to assess the suitability of hotels on behalf of my clients for their meetings, events, and conferences - negotiating the best possible terms and conditions. I pride myself on being both a knowledgeable resource and a trusted partner in the meeting planning process.
This blog is a fun way for me to share ideas, information, and experiences with clients, friends, colleagues, and industry partners. I'd love to hear what you think about anything you read here, and answer any questions you have about what I do.